Analytics

When a viewer watches a Video Canvas experience, every interaction is recorded automatically. All of that data goes directly to your organisation. We never see it, store it, or process it.

Analytics documentation

What's recorded in every experience

Player loaded

Know the moment a viewer opens their experience. Every session is tracked from the start, with all data returned directly to your organisation.

Viewing behaviour

Track how each viewer watches their experience, from play and pause to chapter navigation and time spent.

Completion rates

See who watched to the end, who dropped off, and where. Completion data flows directly into your existing analytics, CRM, or business intelligence infrastructure.

Recap responses

Individual-level evidence of whether each viewer understood the key messages in a communication. Responses, scores, and completion rates, all captured and returned to you.

Knowledge gaps

When a viewer answers a recap question incorrectly, the experience helps them understand why. You see exactly where comprehension dropped, so you know where to focus.

Clicks and actions

Every call-to-action click, document download, and link interaction is captured. Clean, structured data that feeds straight into your reporting workflows.

Customer story

Heywood Technologies

"Great video content is so engaging for members, especially when it is deeply personalised to them. We chose to partner with Video Canvas, not just for great tech, but for their creativity and their strong focus on security."

Chris Connelly
Chief Strategy Officer

What we're writing

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